SKIMS
Kylie Jenner and Kim Kardashian’s brands have collaboration in common
Featured in our global collab spotlights of the week, Kylie Jenner’s new brand, Khy, shows how independent design talent can win over distinct subcultures. Read More
Victoria’s Secret attempts to revitalize brand. Too little, too late?
Victoria's Secret aims to revive its image with a new campaign and fashion show. But it's struggling to adopt modern values of inclusivity. Read More
Kim Kardashian breathes new life into Marc Jacobs for Fall 2023
Kim Kardashian is helping brands revive their image in the digital age. Now, she stars in the Fall 2023 campaign for once-favored New York label Marc Jacobs. Read More
How much is Skims worth? Kim Kardashian is betting $4 billion
Kardashian is reportedly preparing to take her shapewear brand public. But with an IPO on the horizon, can she counter China’s negative perception of shapewear? Read More
Can Foreign Brands Win Over The Chinese Market Without Local Involvement?
The collision of two foreign brands with a strong presence in China typically means that their collaborations perform well on the mainland. Read More
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
Kim Kardashian’s Plans for a Global Empire Start With China
Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
