skiing
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
After Eileen Gu, IWC Partners With Faction Skis To Ride China Winter Sports Hype
Swiss watch brand IWC and Faction Skis released 55 pairs of luxury skis. Will jumping on the winter sports trend work out for the watchmaker? Read More
Skiing With Fendi, Glamping In Prada — China’s New Outdoor Sports Initiatives Create Growth Opportunities For Brands
Beijing is hedging its bets on the rise of outdoor sports like cycling, skiing and hiking. How can luxury brands capitalize on this growing market? Read More
Arc’teryx Capitalizes On Coffee and Skiing Fever This Winter Season
Arc'teryx collaborated with coffee roaster and retailer Peet’s Coffee to launch a coffee shop in Beidahu, Jilin Province. Read More
Are the Winter Olympics Luxury’s Golden Ticket?
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
The Optimist’s Guide to Luxury in China for 2022
As China faces new Omicron outbreaks, collapsing property developers, and a never-ending list of crackdowns, what are the bright spots, if any, in 2022? Read More
3 Unexpected Luxury Growth Categories Coming to China
Despite a gloomy global economy, China’s luxury market continues to break new ground. Here are three luxury categories with massive development potential. Read More
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read More
