skiing
Are the Winter Olympics Luxury’s Golden Ticket?
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Read More
How China’s New Lifestyle Trends Will Affect Luxury in 2022
What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Read More
The Optimist’s Guide to Luxury in China for 2022
As China faces new Omicron outbreaks, collapsing property developers, and a never-ending list of crackdowns, what are the bright spots, if any, in 2022? Read More
3 Unexpected Luxury Growth Categories Coming to China
Despite a gloomy global economy, China’s luxury market continues to break new ground. Here are three luxury categories with massive development potential. Read More
Why Sports Collaborations Could Be A Goldmine For Luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Read More
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read More
Starwood Opens “Dual-Branded” China Ski Resort
Though skiing is still a relatively new pastime in China, the China Ski Association noted last year that the number of skiers in China rose from only 200,000 per year… Read More-
Starwood To Launch New “Dual-Brand” China Ski Resort
Located near the Changbai Mountains in northeast China, one of the bright spots in the country's nascent skiing industry, Starwood's new dual-branded ski complex will include the Westin Changbaishan and… Read More -
Chinese Skiers To Boost Hard-Hit Japan Resorts
A little over eight months after Japan's devastating earthquake and tsunami, which saw tourist arrivals in the country plummet, Chinese tourists are set to buoy the hard-hit Japanese tourism industry… Read More
