SK-II
Fashion Brands Are Quickly Capturing China’s Makeup Market
Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More
Decoding Chinese Millennials: Navigating Gender Roles
Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More
Making Sense of “New China,” Where a Repressive State Meets Expressive Millennials
In “New China“ where everything is political, brands need to develop an ability to balance between political sensitivity and consumer expression. Read More
The 4 New Attitudes of Young Chinese Women That Impact Their Lingerie Preferences
Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film
In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Boucheron, Tommy Hilfiger, L'Oréal, SK-II, and Glamour Sales. Read More
4 Beauty Brands That Pulled Out Of China Before Revlon And Garnier
After news that both Revlon and Garnier are withdrawing from the China market, we take a look at other beauty brands that did the same in recent years. Read More
Japanese Luxury Brands “Keep Calm and Carry On” In China
While news feeds have largely been populated with reports of companies like Panasonic and Uniqlo closing shop in the face of angry protests, stories about the dispute’s effect on the… Read More
