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SK-II

  • The 4 New Attitudes of Young Chinese Women That Impact Their Lingerie Preferences

    Juliette Duveau and Sophia Dumenil  |   Share
    Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More
  • Marketing

    China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video

    Jessica Rapp  |   Share
    Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
  • Marketing

    6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China

    Yiling Pan  |   Share
    From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
  • SK-II Addresses China’s Leftover Women in ‘Marriage Market Takeover’ Film

    Jessica Rapp  |   Share
    In a new campaign video by high-end skin care brand SK-II that's going viral, single Chinese women confront their parents about traditional views on marriage, speaking out against the term… Read More
  • China: This Week In Digital Luxury Marketing

    Jing Daily  |   Share
    A roundup of ongoing digital campaigns on China’s social media, featuring Boucheron, Tommy Hilfiger, L'Oréal, SK-II, and Glamour Sales. Read More
  • 4 Beauty Brands That Pulled Out Of China Before Revlon And Garnier

    Jing Daily  |   Share
    After news that both Revlon and Garnier are withdrawing from the China market, we take a look at other beauty brands that did the same in recent years. Read More
  • Japanese Luxury Brands “Keep Calm and Carry On” In China

    Nora Chen  |   Share
    While news feeds have largely been populated with reports of companies like Panasonic and Uniqlo closing shop in the face of angry protests, stories about the dispute’s effect on the… Read More
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    Rising Luxury Cosmetic Prices In China Outpace Tax Reductions, Fueling Frustration

    Jing Daily  |   Share
    Recent moves by Beijing to lower import taxes for high-end cosmetics have had little effect, as price increases of anywhere from 5-15 percent by the brands themselves have outpaced tax… Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/23/2023

Index LevelDaily Change% Change
264.50+$3.741.43%
LVMHKeringRichemont
+$0.72+$0.53+$0.22
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