SK-II
In China, ‘Information Cocoons’ Eclipse ‘the Big Idea’
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More
The Top 8 Trends That Shaped the Luxury Industry of 2018 in China
2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More
Reaching Your Audience in China Requires Culture and Authenticity
Luxury brands need to pay attention to their marketing strategies when reaching Chinese audiences, and this requires understanding culture and authenticity. Read More
Watch Out for These Beauty & Cosmetics Trends on Singles Day
Azoya Consulting takes a look at what’s going on and highlights a few major trends that may give us a clue as to which segments will perform well during this… Read More
3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands
AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More
In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares
High-end beauty brands such as SK-II and Sephora showcase the future of retail by incorporating high-tech toys for experience-seeking Chinese shoppers. Read More
Top 7 Chinese Travel Influencers with Style
They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More
Chinese Millennial Skincare Gets a Black Tech Makeover
Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech". Read More
The Booming Male KOL Market on Little Red Book
Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More
Introducing Daigou 2.0: Counterfeiters Leverage WeChat to Build up their Fraud Chain
The overseas purchasing business is evolving in a different, darker direction, coined "Daigou 2.0". Read More
