SK-II
Watch Out for These Beauty & Cosmetics Trends on Singles Day
Azoya Consulting takes a look at what’s going on and highlights a few major trends that may give us a clue as to which segments will perform well during this… Read More
3 Real Challenges Artificial Intelligence Will Raise for Luxury Brands
AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More
In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares
High-end beauty brands such as SK-II and Sephora showcase the future of retail by incorporating high-tech toys for experience-seeking Chinese shoppers. Read More
Top 7 Chinese Travel Influencers with Style
They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More
Chinese Millennial Skincare Gets a Black Tech Makeover
Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech". Read More
The Booming Male KOL Market on Little Red Book
Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More
Introducing Daigou 2.0: Counterfeiters Leverage WeChat to Build up their Fraud Chain
The overseas purchasing business is evolving in a different, darker direction, coined "Daigou 2.0". Read More
In China, A New Demand for Feminist Ads
New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More
A Secret No Longer: Knowing When the Price is Right (and Wrong) in Duty Free
“All our prices are honest – and we believe that transparency is inevitable,” says Mirko Wang, Founder of smash-hit price comparison app Jessica's Secret. Read More
Sales Competition Heats Up Between JD, Alibaba in Faux Festivals
JD's copycat festival, similar in nature and inspiration to Alibaba's Singles' Day event, still lagged in terms of the sales record. Read More
