SK-II
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
Introducing the Costa Venezia, a Floating Luxury Mall for Chinese Travelers
In an effort to capture a larger share of the Chinese cruise market, Costa Cruises launched the Costa Venezia, designed specifically for Chinese travelers. Read More
What and Where China’s Beauty Shoppers Buy in Japan Today
A March report by Kantar China reveals a few purchasing behaviors of Chinese female beauty shoppers that brands need to know. Read More
Exclusive: Calvin Klein Embraces Diversity with First-Ever Women’s Day Campaign for Asia
For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Standing Out in China’s Sea of Cliché Influencers
Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More
3 Cosmetics Industry Gurus Discuss Selling in a Softer Chinese Economy
Here's what three cosmetics industry executives see in the slowing Chinese economy and how they are adapting strategies for the challenging market. Read More
