SK-II
Introducing the Costa Venezia, a Floating Luxury Mall for Chinese Travelers
In an effort to capture a larger share of the Chinese cruise market, Costa Cruises launched the Costa Venezia, designed specifically for Chinese travelers. Read More
What and Where China’s Beauty Shoppers Buy in Japan Today
A March report by Kantar China reveals a few purchasing behaviors of Chinese female beauty shoppers that brands need to know. Read More
Exclusive: Calvin Klein Embraces Diversity with First-Ever Women’s Day Campaign for Asia
For this year’s International Women’s Day, American luxury fashion brand, Calvin Klein, is on a mission to empower Asian women to challenge gender norms. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Standing Out in China’s Sea of Cliché Influencers
Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More
3 Cosmetics Industry Gurus Discuss Selling in a Softer Chinese Economy
Here's what three cosmetics industry executives see in the slowing Chinese economy and how they are adapting strategies for the challenging market. Read More
In China, ‘Information Cocoons’ Eclipse ‘the Big Idea’
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More
The Top 8 Trends That Shaped the Luxury Industry of 2018 in China
2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More
Reaching Your Audience in China Requires Culture and Authenticity
Luxury brands need to pay attention to their marketing strategies when reaching Chinese audiences, and this requires understanding culture and authenticity. Read More
