SK-II

Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More

Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More

While the anti-aging sector in the West is in decline, it's thriving in China where women as young as 20 are spending a large portion of their income on serums and essences. Read More

Last year's travel ban, a reaction to Korea's THAAD missile defense system, is only partly to blame. Japanese beauty brands are also seen as higher quality. Read More

Behind every successful celebrity, there is a powerful stylist. Read More

Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More

Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More

In “New China“ where everything is political, brands need to develop an ability to balance between political sensitivity and consumer expression. Read More

Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More

Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More