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SK-II

  • Marketing

    Xiaohongshu Launches New Collaboration with Homegrown Brands

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Marketing

    With Burnout on the Rise in China, How Can Brands Offer Help?

    Glyn Atwal  |   Share
    Chinese citizens undergo a lot of stress. But younger generations have started openly acknowledging their growing anxiety levels — and brands must, as well. Read More
  • Influencers

    5 Reasons Brands Can Win in China With Sports Stars

    Glyn Atwal  |   Share
    Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
  • Marketing

    Why SK-II’s Storytelling Still Resonates With Chinese Consumers

    Julienna Law  |   Share
    In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
  • Marketing

    Scent of a Winner? Chanel Perfume Show Enchants China

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
  • Marketing

    How Luxury Brands Can Tap Into The Tokyo Olympic Games

    Wenzhuo Wu  |   Share
    China has been a strong presence at the Tokyo Olympic Games this year. But can luxury players seize this branding and marketing opportunity? Read More
  • Content Commerce

    SK-II Launches Olympic-Standard AR Battle for Female Empowerment

    Miranda Yuan  |   Share
    An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
  • Beauty

    China Can’t Buy Enough Beauty Gadgets

    Adina-Laura Achim  |   Share
    The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Read More
  • Tech

    Luxury’s Battle For The Metaverse

    Gemma A. Williams  |   Share
    Opinions on the definition of the metaverse may vary, but one thing is certain: It’s here. What role will China play in its adoption? Read More
  • Marketing

    Why Sex Doesn’t Always Sell in China

    Glyn Atwal  |   Share
    Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/05/2022

Index LevelDaily Change% Change
228.33+$0.800.35%
LVMHKeringRichemont
-$3.13-$1.29-$0.33
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