Sisters Who Make Waves
What the ‘Sisters Who Make Waves’ Sensation Says About Chinese Shoppers
The third season of the variety show, "Sisters Who Make Waves," is taking China’s internet by storm. How can luxury brands ride on its popularity? Read More
Why Variety Shows Are So Crucial For Douyin
Recent years have seen Douyin evolve far beyond its initial focus on seconds-long videos and venture into long-form films, e-commerce and social shopping. Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
NFTs Are Shaking Up China’s Art Scene
Following the $47,000 sale of an NFT song by Chinese singer A Duo, will the crypto boom give rise to more Chinese creatives? Read More
‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More
Sex And The City Is Back, But Has Luxury Moved On?
Sex and the City is getting a reboot but minus the much-loved character Samantha Jones. Should brands pass on the show as well? Read More
Little Red Book’s New Campaign Rides The Hot Female Identity Trend
Unlike most current luxury brand marketing, Little Red Book’s innovative new campaign reflects the current awakening of female social identity in China. Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women
Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
