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Sisters Who Make Waves

  • Marketing

    Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why

    Wenzhuo Wu  |   Share
    Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
  • Fashion

    Neo-Chinese Fashion Shows That Guochao Is Here To Stay

    Julienna Law  |   Share
    While not new, “neo-Chinese fashion” is seeing a revival — with searches surging 15,945 percent on Xiaohongshu as of June. What’s behind the hot trend? Read More
  • Marketing

    Valentino’s Pink PP Is Set To Take Over Coastal City Aranya

    Wenzhuo Wu  |   Share
    Valentino's Pink PP will be rampant in the Aranya community, located in the Chinese coastal city of Qinhuangdao, between September 21 and late October. Read More
  • Consumer Insights

    Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed

    Joanna Shen  |   Share
    The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More
  • Market Analysis

    Should Luxury Tap The Male Version Of ‘Sisters Who Make Waves’?

    Wenzhuo Wu  |   Share
    The premiere of Call Me By Fire Season 2 garnered substantial social media traffic in China. How can luxury brands capitalize on the show's popularity? Read More
  • Consumer Insights

    China’s TV Show ‘Go For Happiness’ Breaks Records

    Charlotte Cai  |   Share
    Go for Happiness just became China’s highest-rated reality TV show ever. How does it stay relatable with former celebrity stars? Read More
  • Marketing

    C-Jewelry Brand Arsis Shows How To Tap ‘Sisters Who Make Waves’

    Yifan Liu  |   Share
    Jewelry brand Arsis dropped a co-branded collection with the hit reality show Sisters Who Make Waves. Why was this a winning match? Read More
  • Marketing

    LVMH Skincare Brand Puts Fresh Spin on Influencer Marketing

    Jing Daily  |   Share
    Skincare brand Fresh has tapped Sister Who Makes Waves star Cyndi Wang to endorse its newest skin serum. Why is Wang the best KOL for the job? Read More
  • Marketing

    After Kris Wu, Louis Vuitton Picks New China Ambassadors

    Wenzhuo Wu  |   Share
    Louis Vuitton has appointed Chinese boy band Teens in Times as its new ambassadors. Will this inject fresh energy into its China business? Read More
  • Content Commerce

    Could Bilibili’s Variety Show Push Attract Luxury Brands?

    Avery Booker  |   Share
    With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/31/2023

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279.07+$4.451.62%
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