Sisters Who Make Waves
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
Neo-Chinese Fashion Shows That Guochao Is Here To Stay
While not new, “neo-Chinese fashion” is seeing a revival — with searches surging 15,945 percent on Xiaohongshu as of June. What’s behind the hot trend? Read More
Valentino’s Pink PP Is Set To Take Over Coastal City Aranya
Valentino's Pink PP will be rampant in the Aranya community, located in the Chinese coastal city of Qinhuangdao, between September 21 and late October. Read More
Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed
The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More
Should Luxury Tap The Male Version Of ‘Sisters Who Make Waves’?
The premiere of Call Me By Fire Season 2 garnered substantial social media traffic in China. How can luxury brands capitalize on the show's popularity? Read More
China’s TV Show ‘Go For Happiness’ Breaks Records
Go for Happiness just became China’s highest-rated reality TV show ever. How does it stay relatable with former celebrity stars? Read More
C-Jewelry Brand Arsis Shows How To Tap ‘Sisters Who Make Waves’
Jewelry brand Arsis dropped a co-branded collection with the hit reality show Sisters Who Make Waves. Why was this a winning match? Read More
LVMH Skincare Brand Puts Fresh Spin on Influencer Marketing
Skincare brand Fresh has tapped Sister Who Makes Waves star Cyndi Wang to endorse its newest skin serum. Why is Wang the best KOL for the job? Read More
After Kris Wu, Louis Vuitton Picks New China Ambassadors
Louis Vuitton has appointed Chinese boy band Teens in Times as its new ambassadors. Will this inject fresh energy into its China business? Read More
Could Bilibili’s Variety Show Push Attract Luxury Brands?
With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
