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Luxury Brands Invest In Experiential Flagship Stores To Escape Confines Of Malls
Luxury houses are building independent flagship stores in China’s top-tier cities. Can branded experiential retail help them stand out in this saturated market? Read More
Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?
The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series. Read More
Will Makeup Catch Up With Skincare in Post-Pandemic China?
Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
A New Beauty Travel Retail Model Revealed at Beijing Airport
Partnering with eight beauty brands including Dior and Estée Lauder, CDF-Sunrise Duty Free created a world-first beauty cluster in Beijing Capital Airport. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing Western holiday-themed campaigns in China through December 9, featuring Sisley, Lancôme, Kate Spade, IWC, and Coach. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through October 31, featuring Sisley, Zegna, De Beers, Femina, Runtastic, and Shu Uemura. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through September 29, featuring L’Occitane en Provence, BMW, Sisley, Dior, and Volvo. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through July 26, featuring YSL, Sisley, BMW, ELLE, For Beloved One, and Lacoste. Read More
