singles’ day
The Dangerous Rise of China’s Luxury Bargain Hunter
China’s flourishing luxury market has created a whole new luxury consumer segment — the luxury bargain hunter — but are they hurting luxury brands? Read More
Beauty Brands Find Their Funny Bones in China
While most brands rely on the star power of actors and idols, down-to-earth comedians are emerging as the newest faces of global beauty in China. Read More
Double Five Festival Features A Stronger Digital Yuan
On the occasion of the “Double Five” shopping festival, Shanghai, Suzhou, and Jiaxing are piloting cross-provincial, multi-domain digital currency trials. Read More
Fosun Allies with Baozun and Activation to Capitalize on China Luxury Market
An announcement from Lanvin’s parent company, Fosun Fashion Group, of an alliance with Activation and Baozun firms it up in China’s luxury market. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
China’s Online Shopping Thrives Thanks To “Buy Now, Pay Later”
As Chinese shoppers become more comfortable with online shopping, they are seeking flexible payment plans, especially when it comes to luxury items. Read More
Takeaways From McKinsey’s 2020 Holiday Season Report
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
