singles’ day
C-Beauty Collabs Hits and Misses From Singles’ Day
A downspell in sales has forced C-beauty brands to ideate new ways of capturing young consumers. Jing Daily puts some collaborations under the microscope. Read More
With First Travel-Focused Double Eleven Gala, Fliggy Shakes Up Singles’ Day
This year's Double Eleven e-commerce festival saw tourism, an industry hard-hit by the COVID pandemic, become a noticeable presence. Read More
How Valentino’s Double Eleven Strategy Excites a New Generation of Chinese Luxury Lovers
In China, Valentino has successfully introduced itself to younger millennials and Gen Z consumers while attracting others to take a fresh look. Read More
Singles’ Day in the Age of Climate Crisis?
This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Read More
The Dangerous Rise of China’s Luxury Bargain Hunter
China’s flourishing luxury market has created a whole new luxury consumer segment — the luxury bargain hunter — but are they hurting luxury brands? Read More
Beauty Brands Find Their Funny Bones in China
While most brands rely on the star power of actors and idols, down-to-earth comedians are emerging as the newest faces of global beauty in China. Read More
Double Five Festival Features A Stronger Digital Yuan
On the occasion of the “Double Five” shopping festival, Shanghai, Suzhou, and Jiaxing are piloting cross-provincial, multi-domain digital currency trials. Read More
Fosun Allies with Baozun and Activation to Capitalize on China Luxury Market
An announcement from Lanvin’s parent company, Fosun Fashion Group, of an alliance with Activation and Baozun firms it up in China’s luxury market. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More
