sina weibo
Interview with Yang Mi, Michael Kors’ New Brand Ambassador
We speak with Yang Mi, one of China's most celebrated actresses, who has long had a relationship with Michael Kors and just became the brand's first ambassador. Read More
China’s Internet Regulators Investigate WeChat, Weibo and Baidu Causing Fresh Concern
China's internet regulators have set up formal investigations into potential violations of the Cybersecurity Law by WeChat, Weibo and Baidu causing fresh concern for luxury brands, which heavily rely on the social media apps. Read More
Trending in China: The New Weibo Video Ban
People in China are buzzing about the new Weibo video ban, Wang Sicong's response to an accuser's open letter and the weakening of the iPhone in China. Read More
This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More
Industry Interview: How the Social Media Crackdown in China Will Affect Luxury Brands
In the wake of the crackdown on social media accounts in China, we interviewed an industry insider to understand if luxury brands should be concerned. Read More
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More
4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Here are a few key findings from a new report about emerging digital habits of Chinese consumers that luxury brands should take note of. Read More
U.S. Embassy Launches Social Media Contest in China to Promote Food Tourism
The U.S. Embassy in China is partnering with tourism companies to promote food tourism in the United States with a contest on Chinese social media. Read More
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Read More
