sina weibo

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

In touchier times, the brand might have been lampooned for its lazy, pandering use of the color red, or a striking similarity to Japanese imperialist imagery. Now, its young fanbase are more interested in Dior's celebrity friends. Read More

Angelababy's husband, Huang Xiaoming, has 54 million Weibo followers. However, he may not be a good ambassador for South Australia tourism. Read More

WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More

Chinese luxury consumers are in a good position to embrace the idea of sustainability if brands can move smartly to deal with their misconceptions. Read More

We speak with Yang Mi, one of China's most celebrated actresses, who has long had a relationship with Michael Kors and just became the brand's first ambassador. Read More

China's internet regulators have set up formal investigations into potential violations of the Cybersecurity Law by WeChat, Weibo and Baidu causing fresh concern for luxury brands, which heavily rely on the social media apps. Read More

People in China are buzzing about the new Weibo video ban, Wang Sicong's response to an accuser's open letter and the weakening of the iPhone in China. Read More

With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More

The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More