Simone Rocha
Six Brand Collaborations Chinese Consumers Loved in March 2021
Our picks of some of the most memorable brand collaborations in China in March 2021, featuring Longchamp, Off-White and more. Read More
Fairytale Ending for Simone Rocha’s H&M Collab
Irish designer Simone Rocha’s collaboration with H&M crashed the Chinese version of the fast-fashion retailer’s website, which sent her fans into freefall. Read More
Burberry Wins London Fashion Week
London Fashion Week offered the weird and wonderful but in terms of engagement with Chinese fans, efforts were surprisingly limited. Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
At LFW, Which Brands Resonated With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More
Galeries Lafayette Bets Big on Hip and Edgy Brands in Shanghai
By eschewing mainstream luxury brands and focusing on niche labels, Galeries Lafayette has created a unique selling point for itself in Shanghai, although one that also comes with risk. Read More
Moncler’s “Genius” Project Paid off in 2018. What’s Next?
Italian luxury outerwear brand Moncler’s disruptive retail experiment “Moncler Genius Project" has proven to be a success in 2018. Read More
