silver haired kol
“Silver Foxes” Are The Latest KOL Craze In China
Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?” Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
