silver generation
Why Elderly Content Is Trending in China
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
What Luxury Brands Can Learn from Golden Week 2019
The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read More
The Rising Potential of China’s New Seniors
While most brands and marketers are focused on China's millennial consumers, it's the Chinese seniors who hold great potential for industries. Read More
Move Over Millennials: Why Brands Should Stop Ignoring China’s Silver Generation
As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More
China’s Rich Opt for Luxury Nursing Homes Over Filial Obligations for Aging Parents
In a trend that reverses the Confucian tradition of filial piety, a new report finds that there's been an 87 percent spike in interest in senior living communities among China's… Read More
