SHUSHU/TONG
Sandy Liang x Baggu breaks the internet, plus Susan Fang x Nike and more: China collabs of the week
TikTok goes crazy for Sandy Liang x Baggu, while Susan Fang designs a basketball court for Nike, and Yvmin x Shushu/Tong drop a Qixi collab. Read More
Fendi gelato, Chinese footballers in Prada, and Yvmin x Shushu/Tong: China collabs of the week
High fashion crosses into multiple industries with trending collaborations from Prada, Fendi, and Shushu/Tong covering sports, jewelry, and ice cream, respectively. Read More
Chinese Designers Go Global: What’s Behind The Collab Boom
Chinese fashion designers are finding fame through brand collaborations. Susan Fang and Didu tell Jing Daily how they approach such partnerships. Read More
At Shanghai Fashion Week, One Word Was On Everybody’s Mind
Recovery. The latest edition of Shanghai Fashion Week shows signs of a rebound and fresh energy as China adapts to a post-pandemic norm. Read More
Estée Lauder And Shushu/Tong Pair Up For Valentine’s Day
Following a collaboration for the Qixi Festival in 2021, Estée Lauder and Shushu/Tong have joined forces again for Valentine's Day 2023. Read More
Emerging Chinese Fashion Talents Steal The Show At Shanghai Fashion Week
Following strict pandemic restrictions, Shanghai Fashion Week successfully hosted 84 physical shows and 12 trade shows from September 22 to 30. Read More
China’s High-End Malls Are Now Welcoming Emerging Designers
Chinese designer brands Shushu/Tong and Short Sentence are making their foray into high-end malls. Does this mark a coming of age for homegrown labels? Read More
Shanghai Fashion Week Expects Over 100 Million Viewers for Digital Schedule
For 20 years, Shanghai Fashion Week has dominated the local fashion scene. With new dates announced, the event is making its post-lockdown comeback online. Read More
Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Labelhood: The Platform Powering China’s Youth
As LABELHOOD opens its first menswear store in China, Jing Daily looks at the country’s pioneering start-up that combines culture and commerce. Read More
