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Shanghai Fashion Week Expects Over 100 Million Viewers for Digital Schedule
For 20 years, Shanghai Fashion Week has dominated the local fashion scene. With new dates announced, the event is making its post-lockdown comeback online. Read More
Why the Peacebird x Susan Fang Collaboration Works
China's megabrand Peacebird has teamed up with local designer Susan Fang to launch a new collaboration. Will it raise the conglomerate’s profile with Gen Z? Read More
Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Labelhood: The Platform Powering China’s Youth
As LABELHOOD opens its first menswear store in China, Jing Daily looks at the country’s pioneering start-up that combines culture and commerce. Read More
Prada Puts Animal Protection Into Action for CNY 2022
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Winners and Losers of 2021
As 2021 draws to a close, Jing Daily looks at the winners and losers of the local and international brands vying for the dynamic China market. Read More
Beauty vs. Fashion: The Early Access Strategies of Collabs in China
Why do beauty brands and luxury fashion labels adopt different early access tactics in China? Jing Daily’s latest report explains. Read More
The Top 5 China Collabs of 2021
This month, our Chinese Designer Collabs column looks at the very best China-related partnerships and drops during 2021. Read More
Shanghai Fashion Week Takes Off, Fueled by China’s Gen Z
Having been relatively untouched by the pandemic, Shanghai Fashion Week’s youthful spirit continued to lure Gen-Z China to its innovative designers. Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
