SHUSHU/TONG
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
Labelhood Celebrates Qixi via the Romance of China’s Past
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can Shushu/Tong Go Global?
Known for its feminine yet quirky style, Chinese designer brand Shushu/Tong has blown up in China. Now, it’s eyeing the global market. Read More
Louis Vuitton Presented Its SS22 Menswear Show With Social Innovations in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Why Vacationwear – Yes, Vacationwear – Is The Hot New Trend In China
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Read More
Springtime In Shanghai
The latest edition of the Jing Daily Fashion Week Score heads to Shanghai Fashion Week, where the entire industry celebrated “Blooms Of Spring.” Read More
China’s Next ‘It’ Designer: Chen Peng
Known for his colorful oversized puffers, Chen Peng has won the inaugural Yu Prize at Shanghai Fashion Week, hosted by entrepreneur Wendy Yu. Read More
Shanghai Fashion Week Stays Ahead Of Rivals
Shanghai Fashion Week returns as a physical extravaganza with ramped-up B2C events, such as a livestream featuring Viya and lipstick king Li Jiaqi. Read More
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
16 Emerging Designer Names to Know
Five years ago, the concept of an independent designer was unknown in China. Now 16 are battling it out for investment from entrepreneur Wendy Yu. Read More
