SHUSHU/TONG
Wow!Dragon Gets Arty, A.Society Plant Pots, And Yvmin x Shushu/Tong: China Collabs Of The Week
This week, we analyze how smaller collaborative drops might not necessarily be a bad move to connect with new fans and local subcultures. Read More
Estée Lauder And Shushu/Tong Pair Up For Valentine’s Day
Following a collaboration for the Qixi Festival in 2021, Estée Lauder and Shushu/Tong have joined forces again for Valentine's Day 2023. Read More
Emerging Chinese Fashion Talents Steal The Show At Shanghai Fashion Week
Following strict pandemic restrictions, Shanghai Fashion Week successfully hosted 84 physical shows and 12 trade shows from September 22 to 30. Read More
China’s High-End Malls Are Now Welcoming Emerging Designers
Chinese designer brands Shushu/Tong and Short Sentence are making their foray into high-end malls. Does this mark a coming of age for homegrown labels? Read More
Shanghai Fashion Week Expects Over 100 Million Viewers for Digital Schedule
For 20 years, Shanghai Fashion Week has dominated the local fashion scene. With new dates announced, the event is making its post-lockdown comeback online. Read More
Why the Peacebird x Susan Fang Collaboration Works
China's megabrand Peacebird has teamed up with local designer Susan Fang to launch a new collaboration. Will it raise the conglomerate’s profile with Gen Z? Read More
Xiaohongshu Launches New Collaboration with Homegrown Brands
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Labelhood: The Platform Powering China’s Youth
As LABELHOOD opens its first menswear store in China, Jing Daily looks at the country’s pioneering start-up that combines culture and commerce. Read More
Prada Puts Animal Protection Into Action for CNY 2022
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Winners and Losers of 2021
As 2021 draws to a close, Jing Daily looks at the winners and losers of the local and international brands vying for the dynamic China market. Read More
