shui jing fang
‘Baijiu’ Author Derek Sandhaus Tells Us Why Chinese Spirit Is ‘Misunderstood’
The author of a new English-language book on the fiery Chinese spirit talks to Jing Daily about what it's going to take to make more foreigners baijiu aficionados. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Spring Festival Spotlight | Shui Jing Fang Red Fortune Baijiu
Diageo gears up for Chinese New Year with another special-edition spirit, which is aimed at travelers as a result of the company's international focus. Read More
Could Mid-Market Be The Way To Go For Slumping Baijiu in 2014?
While high-end baijiu brands have been eyeing overseas markets as a result of the government's anti-corruption campaign, one company decided to target the middle class market at home. Read More
China’s Consumers Are Traveling More And Drinking Less With Top Homegrown Brands
A new report on the top 100 most valuable Chinese brands finds that a tourism boom is sparking success in the Chinese travel industry, but the government's continued anti-extravagance campaign… Read More
Diageo Ups Its Stake In Baijiu Amidst Spirit’s Plunging Sales
Global drinks giant Diageo's consolidation of control over distiller Shui Jing Fang shows the conglomerate's faith that baijiu can rebound from its current slump and catch on with drinkers across… Read More
Baijiu Brands Turn Hopeful Eye Toward Overseas Chinese
Looking to recoup domestic revenues lost to Beijing’s ongoing anti-luxury crackdown, some makers of high-end baijiu are setting their sights on tourist and expat Chinese communities abroad. Read More-
Whisky Soars, Baijiu Droops In Wake Of Beijing’s Frugality Campaign
Though makers of high-end baijiu have reportedly been hit hard by Beijing's ongoing frugality campaign, sales of imported liquor continue to plow ahead as more Chinese drinkers knock one back… Read More 
Ganbei! Demand For High-End Spirits Buoys Chinese Producers
Though they may privately fret about the potential effects of Beijing's current clampdown on public spending on high-end Chinese spirits at official banquets, home-grown liquor producers like Kweichow Moutai continued… Read More-
Can Baijiu Take London? Diageo Seems To Think So
The much-hyped overseas march of baijiu may not have turned many heads in the US, but Diageo is confident that it'll find a receptive audience for its Sichuan-based baijiu brand… Read More
