short videos
What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium? Read More
2020 Trends in Content and Commerce Integration in China
Key trends from 2019 such as short video, e-commerce livestreaming, brand collaborations, and offline experiences show no sign of abating. Read More
Chinese Whispers: Yang Mi Tops Celebrity Commercial Value Rankings, and More
Fan Bingbing slipped to third behind Hong Kong actor Shawn Yue, who became the brand ambassador of Tommy Hilfiger last summer. Read More
Counterfeiting Makeup Is a New Trend in Chinese How-to Videos
Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More
9 Mobile Social Marketing Tips for Luxury Brands in China
A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More
This Report Ranks 89 Brands for Digital Performance
Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More
