short video
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech
Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
Why Cultural Content Is Key To The Future Of Short Form Engagement
With more than 600 million daily users, Douyin is close to branding itself as the mainstream's foremost creative and educational platform. Read More
Domestic Luxury Shopping is Here to Stay in China — To the Dismay of Overseas Retailers
Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More
A New Crackdown on Livestreaming Content
Chinese authorities put the brakes on a surge in livestreaming content by reviewing major platforms and take punitive action against them. Read More
Niche Influencer Categories on the Rise in China
COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Read More
Video is the Next Frontier for China E-Commerce
Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More
How Will China’s New Online Video Censorship Affect Luxury Brands?
As the Chinese government has released new regulations on censoring online video content, luxury brands may need to alter their campaigns in China. Read More
China’s Online Users Less Sensitive on Security: 2018 Internet Trends Report
As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More
Dior Debuts Weibo Story, Stays in Lead With Chinese Millennials
French fashion house Dior has become the first luxury label in China to use the Weibo Story, a social media feature popular with millennials. Read More
