short video
TikTok vs. Temu vs. Shein: The Chinese e-commerce battle lands in the US
TikTok is reportedly planning to launch an online retail store in the US, connecting Chinese sellers to American buyers. But can it compete with the likes of Shein and Temu? Read More
Rivals Tencent Video, Douyin Reach Content-Sharing Agreement After Copyright Spat
After various copyright battles, two of China’s biggest tech giants find common ground. Read More
A Luxury Brand Guide To Using Weixin Channels
Integrated into the larger Weixin ecosystem and offering access to over a billion users, Channels is becoming an important tool in a brand's marketing arsenal. Read More
Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
Will Global Luxury Brands Forget About Bilibili?
The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
Apple Opens a Douyin Account. Will It Pay Off?
Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More
Could Bilibili’s Variety Show Push Attract Luxury Brands?
With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
Why China’s Short Drama Boom Matters For Luxury
Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
