short video
A New Crackdown on Livestreaming Content
Chinese authorities put the brakes on a surge in livestreaming content by reviewing major platforms and take punitive action against them. Read More
Niche Influencer Categories on the Rise in China
COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Read More
Video is the Next Frontier for China E-Commerce
Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More
How Will China’s New Online Video Censorship Affect Luxury Brands?
As the Chinese government has released new regulations on censoring online video content, luxury brands may need to alter their campaigns in China. Read More
China’s Online Users Less Sensitive on Security: 2018 Internet Trends Report
As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More
Dior Debuts Weibo Story, Stays in Lead With Chinese Millennials
French fashion house Dior has become the first luxury label in China to use the Weibo Story, a social media feature popular with millennials. Read More
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More
How Brands Use Short Videos for Marketing in China
While Snapchat is the go-to platform for many luxury brands in the West, in China, the short video market is not so straightforward. Read More
