short video
Apple Opens a Douyin Account. Will It Pay Off?
Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More
Could Bilibili’s Variety Show Push Attract Luxury Brands?
With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground
The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
Why China’s Short Drama Boom Matters For Luxury
Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Five
Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech
Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
Why Cultural Content Is Key To The Future Of Short Form Engagement
With more than 600 million daily users, Douyin is close to branding itself as the mainstream's foremost creative and educational platform. Read More
