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Tag

short video

  • Content Commerce

    Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?

    Avery Booker  |   Share
    As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
  • Content Commerce

    Will Global Luxury Brands Forget About Bilibili?

    Avery Booker  |   Share
    The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
  • Marketing

    Apple Opens a Douyin Account. Will It Pay Off?

    Adina-Laura Achim  |   Share
    Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More
  • Content Commerce

    Could Bilibili’s Variety Show Push Attract Luxury Brands?

    Avery Booker  |   Share
    With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
  • Market Analysis

    Are Kuaishou’s Luxury Ambitions a Pipe Dream?

    Avery Booker  |   Share
    While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment.  Read More
  • Market Analysis

    Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

    Avery Booker  |   Share
    The rise of short video platforms has boosted the visibility of top creators and made the format irresistible for brands angling to capture global Gen Z. Read More
  • Market Analysis

    Why China’s Short Drama Boom Matters For Luxury

    Avery Booker  |   Share
    Short drama is an important trend, but the big question is whether this minutes-long format can actually mint valuable long-term IP. Read More
  • Content Commerce

    Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?

    Avery Booker  |   Share
    China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
  • Content Commerce

    What the World Needs to Learn From Chinese Content Commerce: Part Five

    Avery Booker  |   Share
    Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
  • Market Analysis

    Cash for Creators and the Battle for Short Video Dominance in China

    Avery Booker  |   Share
    Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
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Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/20/2023

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255.89+$0.620.24%
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