short film
Topshop Nods To China With “The Lanterns” Mini-Movie
Though Topshop won't have a physical store in China until its first flagship in Hong Kong opens this May, the British brand has been hard at work making overtures to… Read More
Branded Mini-Movies As China Marketing Tool: Boom Or Bust?
With Chinese consumers increasingly turning to mobile devices for news and e-commerce, and getting product information and brand updates in bite-sized pieces via Weibo and WeChat, "mini-movies" have moved to… Read More
Hogan Taps Artist Yi Zhou For “Interactive Lives” Short Film
Depicting a day in the life of a multimedia artist in Shanghai, "Interactive Lives" follows Yi Zhou as she travels to London to film model and stylist Mary Charteris. Read More
Cartier Gives Nod To China, BRICs In “L’Odyssée” Short Film
Making its small-screen debut this weekend, Cartier's new short film "L'Odyssée de Cartier" is the French brand's attempt to not only dazzle established customers, but also to introduce its history… Read More
