shiseido
Virtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read More
Chinese netizens boycott Japanese beauty products over radioactive water concerns
Chinese shoppers are dumping their Japanese beauty products over contamination concerns. But why should global brands be worried too? Read More
How global beauty brands are turning Chinese rivals into allies
Shiseido x To Summer, Estée Lauder x Feng Chen Wang, and L’Oréal x Documents — global beauty giants are leveraging C-brands to reach young Chinese shoppers. Read More
Shiseido pivots away from China’s 618 shopping festival
Shiseido is shifting away from aggressive promotions during China’s major shopping events. Here’s why. Read More
Xiaomi Celebrates 100 Years Of Disney, Hennessy Hits Sneaker Con Guangzhou: China Collabs Of the Week
Sneaker Con hits Guangzhou’s with a lively hip-hop Hennessy presentation, while Chinese Apple rival Xiaomi gets nostalgic, and Shiseido taps To Summer. Read More
LVMH Unveils Asia’s Largest R&D Center In Shanghai As China Skincare Enters New Stage
China’s skincare development has entered a new stage. LVMH is the latest in a long line of beauty giants unveiling in China its world’s second largest R&D center. Read More
SK-II, La Mer’s Sluggish Sales In China Cast Shadow On Premium Skincare Trend Boom
Luxury skincare brands’ recent sluggish sales performance raises questions about premiumization, once regarded as the winning approach to driving growth. Read More
Why Earth Day 2023 Is A Big Deal For Brands And Consumers In China
Earth Day is gaining momentum in China as young consumers become increasingly conscious of climate change. How can brands communicate sustainability efforts on this occasion? Read More
Lamborghini’s Epic NFT Road Trip, Breitling’s Blockchain Watch & More: Web3 Drops Of The Week
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
Exclusive: Shiseido Launches World’s First AI-Powered NFT Community Program In Beauty
The Japanese cosmetics company has released 150 limited edition NFTs in honor of its 150th anniversary, alongside a number of benefits to its steadfast community. Read More
