shiseido

Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More

Persuasive tips with direct-buy buttons trigger male consumers to make fast but informed buying decisions on China's social commerce app Redbook. Read More

Celebrities, airport splurges and huge new beauty line seen likely to propel Japanese beauty giant Shiseido to stronger earnings. Read More

A new report released by influencer marketing agency PARKLU shows 3 golden rules to maximize the value of China's beauty influencers. Read More

NARS Cosmetics got caught up after inviting a Taiwanese celebrity infamous for a 2014 drug bust to its recent new product launch. Read More

BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation on their websites Read More

In this edition of Chinese Whispers, we share the biggest stories from Chinese news media published from April 2-6, 2018. Read More

Last year's travel ban, a reaction to Korea's THAAD missile defense system, is only partly to blame. Japanese beauty brands are also seen as higher quality. Read More

In 2016, Japan began exporting more makeup than it imports. Masahiko Uotani explains how China and travel retail factor into Shiseido’s success. Read More

Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More