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Do Brand Scandals Follow Familiar Patterns In China?
By recognizing the context around which scandals and boycotts occur, brands can develop rapid response plans in advance for multiple scenarios. Read More
Will Global Luxury Brands Forget About Bilibili?
The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
What Luxury Brands Need to Know About Scandal in China
Looking historically, there is no indication that brands will ever fully escape the cycle of outrage and boycott in mainland China. Read More
Utilizing China’s 618’s Metaverse Opportunity
This year, as the shine wears off China’s 618 shopping festival, is it heading for a metaverse makeover? Jing Daily analyzes the brands that took part. Read More
La Mer’s Ocean Conservation Makes Waves in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Charlotte Tilbury Announces Gong Jun As Global Ambassador
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Bilibili’s Never Been Hotter, So Why Are Its Shares Sliding?
Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts. Read More
5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
