shiseido

We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More

Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More

Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More

Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More

Now that Bilibili has become an entertainment powerhouse in China, Jing Daily outlines everything brands will need to know before joining the platform. Read More

Shiseido Company, Limited’s 2020 first quarter earnings follow the trend that China’s market is the first to bounce back. Read More

As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More

Domestic beauty brands and e-commerce platforms are making it harder for established players to expand in China, so conglomerates are now investing in them. Read More

Lanvin's FW 2020 runway show was broadcast on Wednesday, using virtual reality technology to Chinese audiences with the help of Iqiyi, a video platform. Read More

Shiseido Group’s first Beauty Innovation Hub outside of its home country of Japan opened its doors last week at WeWork’s flagship space in Shanghai. Read More