Shein
Shein To Localize Manufacturing In Latin America
Much-criticized fast fashion e-tailer is looking to diversify its supply chain, which is bad news for some manufacturers. Read More
Seeking Status: Will Fast Fashion Retailer Shein’s Luxury-focused Strategy Work?
While Shein hopes to enter the luxury sector by partnering with designers, luxury labels risk losing prestige by aligning with the fast fashion giant. Read More
Shein Wages Court Battle Against Rival Shopping App Temu
Shein is accusing rival ecommerce app Temu of making “false and deceptive statements” against it. Here’s a look at the battle unfolding between the e-tailers. Read More
With A Revenue Target Of $58.5 Billion In 2025, Luxury Can’t Ignore Shein’s Skyrocketing Success
As the battle for spending heats up, should luxury brand fashion executives look to Shein’s Gen Z and Gen Alpha strategies? Read More
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
Shein’s Latest Scandal Won’t Deter Fast Fashion Giant’s Success
As Shein inches towards an IPO, will the latest stories of appalling working conditions hamper the fast fashion company’s shelf life? Read More
Amazon Competitor Temu Ranks Third In App Downloads After A Month
Pinduoduo-owned e-tailer Temu has won over American consumers with its rock-bottom prices, skyrocketing from 136th on the App Store to No. 3 in downloads. Read More
Choosing A Global Identity In The Age Of ‘Brand China’
As Chinese companies expand globally, executives need to determine the extent to which their brand should be associated with a Chinese identity. Read More
Pinduoduo Versus Amazon: Can China’s E-commerce Giant Win On US Turf?
Backed by China’s price-sensitive consumers, Pinduoduo has beaten rivals Alibaba and JD.com in revenue growth. But can it replicate success in the US? Read More
Urban Revivo Is China’s Best Kept Secret
While Chinese brands venturing overseas is nothing new, few manage to crack the market. What makes Guangzhou’s Urban Revivo so special? Read More
