Shein
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
Chinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
H&M Copies a Chinese Designer. Will There Be Fallout?
Chet Lo has called out fast fashion conglomerate H&M for copying his designs. Why is it making the headlines? Read More
Which Chinese Names Are Among the World’s Most Valuable Brands?
Brand Finance has released its ranking of the world’s most valuable apparel brands, with Nike dominating once again. But how did Chinese players fare? Read More
Peacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read More
Can PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read More
The Closure of Dmonstudio Won’t Stop ByteDance’s Commerce Ambition
ByteDance's fast-fashion e-commerce platform Dmonstudio has shut down after just three months, ensuring Shein’s dominance in the space. Read More
Shopify Pairs with JD.com to Win Cross-Border Sales
Shopify is joining with Chinese retail giant JD.com to create more cross-border sales between the West and East. But will it actually work? Read More
Why Luxury Will Turn to Big Data in 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Read More
How China Will Use AI to Master the Luxury Market
Artificial intelligence is no longer an abstract technology, and China is uniquely positioned to lead the change toward AI. We explain why. Read More
