Shein
Why Luxury Will Turn to Big Data in 2022
In 2022, the best luxury brands will move into the future and ensure success by fostering their company’s most valuable intangible asset: data. Read More
How China Will Use AI to Master the Luxury Market
Artificial intelligence is no longer an abstract technology, and China is uniquely positioned to lead the change toward AI. We explain why. Read More
Does the ‘China Chic’ Trend Spell Trouble for Western Luxury Brands?
Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Read More
Key Lessons From China Brand Failures
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
Shein Launches Eco Campaign Amid Copycat Accusations
Although Shein’s animal welfare campaign has gone viral, the Chinese fast-fashion giant has done little else to fix its ethical and environmental issues. Read More
4 Ways Chinese Innovation Is Shaping Global E-Commerce
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future. Read More
Don’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
What Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
