she economy
Will Victoria’s Secret Outshine Competition in China Through New Partnership?
Victoria's Secret announced a partnership agreement with lingerie manufacturer Regina Miracle International. How will this benefit their China expansion? Read More
The Rise of China’s Alpha Women
The female economy is booming in China, and most of its growth overthe next decade will be driven by Alpha female consumers. Read More
The New Generation of C-Beauty
C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More
Why the Female Power Suit Is the Next Big Business in China
The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More
