sharing economy
Is Luxury Rental A Boom or Bust Economy in China?
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Read MoreChina’s Sharing Economy Is In Trouble
While the Chinese are more eager to share than their Western counterparts, COVID-19 could kill off any enthusiasm that’s left for the sharing economy. Read MoreAt NYTimes Luxury Conference, Ruyi Chairman Predicts the Fashion Industry’s Future
His three predictions include luxury fashion will become seasonless; personalized fashion will become the norm; and the sharing economy will become the reality. Read MoreLuxury Clothing Rentals Rise as China Embraces the Sharing Economy
As China embraces the benefits of the sharing economy, a wave of luxury clothing rental companies, like Y-Closet and Dou Bao Bao, have emerged. Read MoreAirbnb Announces New Brand Name, Expansion in China
In a bid to expand its business in China's growing travel market, Airbnb is launching a new Chinese brand name and a new growth strategy for China. Read MoreTo Compete in China, Airbnb is Becoming More Chinese
As it expands in China, Airbnb needs to become more like its Chinese copycats to fully realize its potential in the growing Chinese sharing economy. Read More