shanghai fashion week

In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. Read More

In this edition of Chinese Whispers, we share the biggest stories from Chinese news media published from April 2-6, 2018. Read More

As Secoo works to stand out from the crowd, it has begun promising ‘exclusive’ offerings from indie brands. And it's further diversifying, launching its own cocktail label. Read More

Designers at Shanghai Fashion Week and Phillip Lim all recognize the importance of Chinese connection in enticing consumers in China. Read More

Jing Daily spoke to the fashion designer Paul Smith on how he became successful with his namesake brand around the world. Read More

White, Milan fashion week's main tradeshow, is set to arrive in Shanghai for next month's Fashion Week, marking the first time the renowned show is setting foot on international soil. Read More

With international buyers already on the roster, Shanghai Fashion Week organizers are finding new ways to keep the Chinese consumer engaged and informed. Read More

Chinese designers are starting to make names for themselves in Paris, New York, and London, but SFW is their chance to make an impression in their home market. Read More

Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion. Read More

E-commerce, luxury, and fashion companies embrace virtual reality (VR) to connect with Chinese consumers. Read More