sergio rossi
Design Your Own High Heels: Sergio Rossi Showcases WeChat Mini-Program
Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More
Ailing Shoe Brand Sergio Rossi Gets a Second Chance in China
The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More
Chinese E-Tailer Secoo Inks Deal With European Footwear Industry to Beef Up Premium Shoe Offering
China's luxury e-tailer Secoo Holding recently signed an exclusive partnership with CEC to enrich its premium shoe offering to Chinese consumers. Read More
The Chinese Fashion Dilemma
With a growing number of young Chinese designers debuting collections both at home and abroad and some domestic brands investing heavily in international expansion, the dilemma for "created in China" fashion hopefuls has never been more stark. Read More
Sergio Rossi Offers Pre-Order Perks For Chinese Online Shoppers
As home-grown and international players continue to battle it out in China's booming luxury e-commerce market, Shangpin recently scored a victory with the launch of an official pre-order microsite for Sergio Rossi's A/W 2012 collection. Read More
Sergio Rossi Buys Back China Franchises, Plans To Double Locations
Over the past year, one of the trends we've seen shaping up in the China luxury market is international brands buying back control from local franchise partners or brand agents, in an attempt to better control brand image and avoid over-expansion. Read More
