sergio rossi

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More

British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More

French luxury powerhouse Chanel will soon showcase its renowned art exhibition "Mademoiselle Privé" at West Bund Artistic Center in Shanghai. Read More

Alibaba released its Q3 2019 earnings on Jan. 30 as it attempted to allay fears that it would be hit by the slowing Chinese economy and US-China trade war. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More

The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More

China's luxury e-tailer Secoo Holding recently signed an exclusive partnership with CEC to enrich its premium shoe offering to Chinese consumers. Read More

With a growing number of young Chinese designers debuting collections both at home and abroad and some domestic brands investing heavily in international expansion, the dilemma for "created in China" fashion hopefuls has never been more stark. Read More