sergio rossi

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

Launched on September 10, customers can access the personalization service through Sergio Rossi’s WeChat mini-program. Read More

The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More

China's luxury e-tailer Secoo Holding recently signed an exclusive partnership with CEC to enrich its premium shoe offering to Chinese consumers. Read More

With a growing number of young Chinese designers debuting collections both at home and abroad and some domestic brands investing heavily in international expansion, the dilemma for "created in China" fashion hopefuls has never been more stark. Read More

As home-grown and international players continue to battle it out in China's booming luxury e-commerce market, Shangpin recently scored a victory with the launch of an official pre-order microsite for Sergio Rossi's A/W 2012 collection. Read More

Over the past year, one of the trends we've seen shaping up in the China luxury market is international brands buying back control from local franchise partners or brand agents, in an attempt to better control brand image and avoid over-expansion. Read More