sephora
5 Vital Ways Beauty Brands Can Break Ahead In China’s Digital Landscape
While a strong digital strategy is a key factor for beauty brand success in China, a new report finds that many major companies are still behind the tech curve. Read More
LVMH’s Scaled-Back China Strategy Earns 8 Percent Mainland Growth
The conglomerate reduced lower-tier store openings and de-stocked spirits as part of its strategy to cope with China's 2013 luxury slowdown. Read More
This Week In Digital Luxury Marketing: Chinese New Year Beauty Edition
A roundup of ongoing Chinese New Year campaigns by beauty and cosmetics brands through January 30, featuring Lancôme, L’Occitane, Sephora, Olay, and Clarins. Read More
Digital Spotlight | Sephora’s ‘Beauty Awards’ Bring Consumer Democracy To Life
The global beauty retailer has rolled out a new mini-site that doubles as a marketing tool and valuable source of data. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through September 15, featuring Femina, Chow Tai Fook, Rado, Sephora, Nickel, Audi, and L’Oreal. Read More
LVMH Bets Big On Chinese Beauty Brand’s Global Ambition
With the luxury giant's major investment in Chinese cosmetics brand Marubi and a possible Sephora deal in the works, we may see the rise of Chinese beauty brands both inside… Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through July 9, featuring Bomoda, Bayankala, Starbucks, Guess, Sephora, and Kiehl's. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through June 23, featuring L'Oreal Paris, Calvin Klein, Coach, Sephora, and Lancôme. Read More
China: This Week in Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China this week, featuring Four Seasons Hotel Shanghai, illycaffè, Audi, TAG Heuer, and Sephora. Read More
This Week In Digital Luxury Marketing: Mother’s Day Edition
A roundup of new and ongoing digital campaigns in China with a Mother’s Day focus through May 9, 2013, featuring Coach, Ritz-Carlton, Guerlain, Sephora, and Chow Tai Fook. Read More
