sephora
The Dangerous Rise of China’s Luxury Bargain Hunter
China’s flourishing luxury market has created a whole new luxury consumer segment — the luxury bargain hunter — but are they hurting luxury brands? Read More
5 Key Dimensions of VIP Luxury Marketing
Although luxury has become more accessible, customer status is still critical. Here are five dimensions brands must consider for their VIP strategies. Read More
How Luxury Aesthetic Medicine Has Changed Beauty In China
The innovations behind luxury aesthetic medicine are taking over China’s beauty industry. But can Western beauty brands take advantage of this trend? Read More
Six Brand Collaborations Chinese Consumers Loved in May
Our picks for the best brand collaborations in May 2021, including Maserati x CANOTWAIT, Li Jiaqi x Tmall, and Jason Wu x Wendy Yu. Read More
5 Ways Luxury Brands Can Win Over The FOMO Generation
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Read More
What Luxury Brands Can Learn from Lanvin’s Blind Boxes
Blind boxes are China’s new obsession, so companies from travel agencies to luxury Maison Lanvin are using them to reach local Gen Zers. Read More
LVMH Saved By Louis Vuitton & Dior Rebound
LVMH witnessed a substantial rebound after Q2, its worst-performing quarter with a 38-percent loss, before recovering to a six-percent loss in Q4. Read More
Forget 2020: Here Are 21 Luxury Projections for 2021 and Beyond
The next decade in global luxury should see very strong growth in 2021 (and beyond) marking the start of a new roaring twenties. Read More
How Badly Will Sephora’s Customer Info Leak Damage The Brand?
Ahead of the Double 12 shopping festival, dozens of customers reported online that their personal information was leaked through Sephora’s Tmall store. Read More
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
