sephora

The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More

Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More

The Italian luxury fashion brand Moschino widened its e-commerce reach in China by officially launching on JD.com, the country's second-largest e-commerce platform. Read More

LVMH launched a WeChat Mini Program to attract student talent interested in working in the luxury and fashion industries in China. Read More

Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More

Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More

LVMH Moët Hennessy Louis Vuitton released its Q4 and full-year 2018 earnings on Jan. 29. The company was upbeat about growth, but remained cautious. Read More

Ahead of LVMH's 2018 full-year results release, investment bank Morgan Stanley published a report analyzing the company's three downside risks. Read More

We interviewed various CEOs from luxury brands as well as local and international e-commerce companies to learn how they adapted amid uncertainties in 2018. Read More

2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More