sephora

Many traditionally female-oriented beauty brands released campaigns ahead of Father's Day, indicating China's shifting views on gender roles and styles. Read More

Despite its emphasis on discounts, China's biggest e-commerce shopping event Singles' Day hasn't skipped over luxury and premium labels. Read More

As the two international retailers launch their shops on the Chinese e-commerce giant, they're set to gain several key advantages in China's online marketplace. Read More

A staple at Sephora in China, French beauty brand Talika benefits from Chinese consumers' avid interest in both skincare and the latest new gadgets. Read More

A roundup of recent digital campaigns on China’s social media, featuring Kate Spade, Dolce & Gabbana, International Watch Company, Sephora, and the Peninsula. Read More

A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mercedes-Benz, Siemens, YSL, Lancôme, and Sephora. Read More

A roundup of ongoing Mother’s Day digital campaigns on China’s social media, featuring Furla, Ted Baker, Chow Tai Fook, Guerlain, and Sephora. Read More

While a strong digital strategy is a key factor for beauty brand success in China, a new report finds that many major companies are still behind the tech curve. Read More

The conglomerate reduced lower-tier store openings and de-stocked spirits as part of its strategy to cope with China's 2013 luxury slowdown. Read More

A roundup of ongoing Chinese New Year campaigns by beauty and cosmetics brands through January 30, featuring Lancôme, L’Occitane, Sephora, Olay, and Clarins. Read More