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Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More

According to LVMH full-year financial report released on Tuesday, the group’s revenue rose 15 percent to €53.7 billion during 2019. Read More

Over 200 brands and retailers in the APAC regions gathered at the 4th edition of Luxury Symposium in Hong Kong to learn about the luxury market in China. Read More

C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More

Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More

When marketing luxury in China, is e-commerce or brick and mortar more important? It depends on how you tailor them for today's Chinese consumers. Read More

Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More

To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More

Many Western luxury brands and retailers have launched — for the very first time — special products or campaigns to celebrate China’s 70th anniversary. Read More

The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More