seo
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
How Luxury Brands Can Best Showcase Themselves Through a Chinese Website
Maintaining a well-optimized official Chinese website should still be a key priority for luxury brands to build awareness in the market and boost sales. Read More
How Louis Vuitton Upped Its Digital Game in China
From an omni-channel experience to experimenting with Artificial Intelligence, luxury powerhouse LV is upping its digital strategies. Read More
China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack
A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More
5 Digital Marketing Basics For Luxury Brands In China
A recent report finds that almost three-fourths of all luxury brands don't have the basics down when it comes to a digital strategy in China. Read More
4 Ways Luxury Brands Can Harness The Power Of China’s Top Search Engine
Attendees at the China Connect "Baidu Masterclass" in Paris earlier this summer gained a wealth of knowledge about Chinese search giant Baidu's vast marketing opportunities. Read More
