Seesaw Coffee
China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein. Read More
What Does Luckin’s Comeback Mean For China’s Booming Specialty Coffee Scene?
Nearly two years after it was found to have fabricated more than $300 million in sales, Luckin Coffee is eager to tell the world that it is back on track. Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
Q&A: Everlane Taps China’s Burgeoning Eco-Friendly Consumer
For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
