see now buy now

China's e-commerce giant Alibaba officially kicked off the Singles' Day Global Shopping Festival to mark the 10th anniversary of this event. Read More

China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More

China's biggest e-commerce company Alibaba is going to host its first-ever fashion runway show in Hangzhou, China, on September 13, as an integral part of the company's annual "Maker Festival". Read More

Jing Daily caught up with Antoine Arnault to understand how the 4th edition of Les Journées Particulières is targeting Chinese travelers. Read More

China’s e-tailers are expanding into the luxury sector through customer insights, hi-tech experiences, and exclusive offerings. Read More

Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More

Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More

Companies like Shanghai's LuxTNT believe the see-now, buy now trend is unstoppable in China, even as other markets wonder if it's really tenable. Read More

Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More

The ‘See Now Buy Now’ fashion model seems to have fared much better in China than in the United States or Europe thanks to Alibaba. Read More