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Tips for Luxury Brands Trying Out Livestreaming
Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More
Chinese Whispers: Alibaba Kicks off the Singles’ Day Shopping Bonanza, and More
China's e-commerce giant Alibaba officially kicked off the Singles' Day Global Shopping Festival to mark the 10th anniversary of this event. Read More
Opinion: 3 Lessons China’s Tech Boom Can Teach Fashion Brands
China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More
Chinese Whispers: Alibaba’s First Fashion Show in China, and More
China's biggest e-commerce company Alibaba is going to host its first-ever fashion runway show in Hangzhou, China, on September 13, as an integral part of the company's annual "Maker Festival". Read More
Arnault: LVMH to Open Design Houses, Roll Out the Red Carpet for Chinese Guests
Jing Daily caught up with Antoine Arnault to understand how the 4th edition of Les Journées Particulières is targeting Chinese travelers. Read More
Are Chinese E-commerce Platforms Ready for a Luxury Update?
China’s e-tailers are expanding into the luxury sector through customer insights, hi-tech experiences, and exclusive offerings. Read More
WeChat Uses Mini-Programs to Enter Livestream Shopping Arena
Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
Livestreams and Trunk Shows Could Be China’s Next Big Wave in Luxury
Companies like Shanghai's LuxTNT believe the see-now, buy now trend is unstoppable in China, even as other markets wonder if it's really tenable. Read More
8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze
Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More
