secoo
Secoo’s 24-hour Livestreams on Kuaishou Are A Big Win
A few luxury brands’ livestreaming attempts sparked backlash this year for poor video and staging quality, so how will Secoo avoid the same pitfalls? Read MoreCan Two Chinese Luxury E-Tailers Move The Needle By Teaming Up?
Luxury e-commerce competitors Secoo and Qudian’s Wanlimu decided to work together for a greater goal, but what will that mean for the market? Read MoreCan China’s Resale Market Threaten Luxury?
As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce. Read MoreLabor Day Shoppers Flock to the Cloud
China’s Labor Day, its first national celebration since COVID-19, marks its first steps toward recovery in the retail market, but it’s mostly online. Read MoreSecoo’s CEO Brings The High-End Lifestyle Online
Secoo's founder Li Rixue went from authenticating luxury products to selling them on his booming e-commerce site—now he’s sharing his secrets to success. Read MoreChinese Sneaker Trading App Poizon Takes Down All Kobe Products & More
While China mourns over the unexpected death of Kobe Bryant, Poizon stopped selling all Kobe-related products to stop resellers from raising prices. Read MoreHarvesting the Other Half: Luxury Consumption in China’s Lower-tier Cities
With half of China’s spend originating from non-first tier cities, brands need to pay attention to the opportunities offered by these lower-tier cities. Read MoreWhy Luxury Brands Should Focus on Tier-2 and -3 Cities
While luxury markets are saturated in China's 1st-tier cities, lower-tiered cities still offer a lot of opportunities for Western luxury brands. Read MoreWestern Luxury Brands Showcase China Love at CIIE
The political implications of CIIE (China International Import Expo) overshadows the business aspects of the largest trade fair in China. Read MoreThe BoF 500 2019: The 6 Chinese Figures Helping to Shape the Fashion Industry
This year, The BoF 500, the definitive index of the people shaping the fashion industry, saw six Chinese individuals added to the list. Read More