secondhand luxury
In This Together: Why Fierce Luxury Competitors Sometimes End Up Working Together
You aren’t alone — on lobbying, climate change, and online sales — and your brand might end up working with its fiercest competitors. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
Second-Hand Luxury — Don’t Have Second Thoughts
Second-hand luxury is a means for recruitment and feeds into circularity and sustainability. Here are some thoughts on the outlook. Read More
Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?
Reviewing Gucci’s recent activities, it's clear that the brand is one of the best in marketing, begging the question: Why didn’t it do even better in 2020? Read More
Luxury “Locavores”: Another Silver Lining of the Pandemic
COVID-related silver linings are coming in droves. Luxury is not relying on tourism anymore but getting to know local consumers. Read More
How Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?
In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read More
Why Luxury Brands Must Radically Rethink Sustainability
Younger generations are more concerned with sustainability, and it’s time for luxury to address their needs wholeheartedly. Read More
What You Need to Know From Deloitte’s Luxury Trend Report
Here, Jing Daily presents three key findings from Deloitte’s report on the fiscal year of 2019 for companies to review and consider. Read More
Why the Secondhand Luxury Market Isn’t Thriving in China
In order to take off in China, the secondhand luxury market still needs to educate Chinese consumers and solve the problem of counterfeits. Read More
