second-tier
China’s Luxury Shoppers ‘More Emotional’ In First-Tier Cities
An extensive new research report comparing spending habits between Chinese city tiers finds that luxury shoppers in different locations are buying for significantly different reasons. Read More
Report: China’s Retail Growth ‘Remains Vigorous’ With $1.7 Billion In Sales
A new report by Cushman & Wakefield finds that China is Asia's largest retail economy with top growth rates concentrated in lower-tier cities. Read More
Ferragamo Bets Big On China’s Rapid Second-Tier Growth
The Italian luxury brand's CEO believes that Beijing and Shanghai have been "overestimated" in terms of growth potential, but is pleased with the company's lower-tier expansion plan. Read More
How ShangPin Plans To Win Big In China’s Luxury E-Commerce Market
Luxury e-tailer ShangPin's launch of a new e-flagship model is part of a multi-pronged approach to gaining an edge in China's fiercely competitive luxury e-commerce market. Read More
Luxury Hotels Close In On China’s Second-Tier Hotspots
Now that first-tier locales are inundated with luxury hotel choices, the world's top companies are moving into smaller cities that have big demand for five-star accommodations. Read More
Why Marketing Tiers Are Only Half The Story In China
First-, second-, and third-tier city designations are useful, but regional cultures should also play an important part in brands' marketing strategies. Read More
Cartier Shares ‘Story Of Style’ At Shenyang Exhibit
After sponsoring a 2009 Beijing Palace Museum exhibition, the iconic French jeweler branches out into second-tier territory. Read More
Chengdu’s ‘Shrine To Shopping’: A Peek Inside The World’s Largest Building
With an indoor beach, aquarium, mall, hotel, and more, it's hard to comprehend the sheer immensity of the New Century Global Center. Read More
China’s Luxury Slowdown ‘Not A Setback’
A new report by the Economist Intelligence Unit on Asia's luxury market says that although China is currently in slowdown mode, look 15 years ahead to get the full growth… Read More
Second-Tier Multimillionaire Growth Leaves Beijing, Shanghai In Dust
China's first-tier cities may still have the country's most multi-millionaires, but a new study says lower-tier centers like Chongqing are catching up fast. Read More
