scotch
As Economy Sours in China, Sales of Spirits Soar
While concerns over an economic slowdown mount, sales of high-end whiskey and cognac in China are growing faster than expected. Read More
Johnnie Walker House Continues China Expansion with Cruise Liner Debut
Whisky brand Johnnie Walker's ultra-luxe private club maintains its China focus with a launch onboard the Genting Dream cruise liner debuting in Guangzhou. Read More
Johnnie Walker House Taps Into Chengdu’s Growing Taste For Experiential Luxury
The western city remains the next big frontier for luxury brands as it hosts Johnnie Walker's third ultra-luxe "whisky embassy" in China. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Spring Festival Spotlight | Diageo White Horse Gold 1890 Scotch
The Scotch brand was likely waiting for this year's zodiac animal to come up on the list, and is taking full advantage of the marketing possibilities. Read More
Jia Zhangke Endorses ‘Rebellion’ In New Johnnie Walker China Ad
The award-winning director joins architect Ma Yansong and clothing brand chairman Zhou Shaoxiang in the distiller's "Game Changer" campaign. Read More
Johnnie Walker’s Eerie Bruce Lee Ad Sparks Intense Online Debate
While many Weibo users enjoyed Johnnie Walker's controversial Bruce Lee CGI animation, his most devoted fans weren't as impressed. Read More
Younger Cognac Drinkers Soften Rémy Sales Slump
As sales growth slumps for high-end cognac in China, Rémy Cointreau continues with its robust efforts to target a younger nightlife crowd. Read More
China’s Luxury Appetite A Boon For Scotland
While China's wealthy urbanites are cutting back on conspicuous consumption this year, particularly in the run-up to this fall's decennial government changeup and amid a tougher overall economic climate, one country that stands to continue to gain from China's evolving luxury demand is Scotland. Read More
Whisky Soars, Baijiu Droops In Wake Of Beijing’s Frugality Campaign
Though makers of high-end baijiu have reportedly been hit hard by Beijing's ongoing frugality campaign, sales of imported liquor continue to plow ahead as more Chinese drinkers knock one back at home. Read More
