scotch

While concerns over an economic slowdown mount, sales of high-end whiskey and cognac in China are growing faster than expected. Read More

Whisky brand Johnnie Walker's ultra-luxe private club maintains its China focus with a launch onboard the Genting Dream cruise liner debuting in Guangzhou. Read More

The western city remains the next big frontier for luxury brands as it hosts Johnnie Walker's third ultra-luxe "whisky embassy" in China. Read More

As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More

The Scotch brand was likely waiting for this year's zodiac animal to come up on the list, and is taking full advantage of the marketing possibilities. Read More

The award-winning director joins architect Ma Yansong and clothing brand chairman Zhou Shaoxiang in the distiller's "Game Changer" campaign. Read More

While many Weibo users enjoyed Johnnie Walker's controversial Bruce Lee CGI animation, his most devoted fans weren't as impressed. Read More

As sales growth slumps for high-end cognac in China, Rémy Cointreau continues with its robust efforts to target a younger nightlife crowd. Read More

While China's wealthy urbanites are cutting back on conspicuous consumption this year, particularly in the run-up to this fall's decennial government changeup and amid a tougher overall economic climate, one country that stands to continue to gain from China's evolving luxury demand is Scotland. Read More

Though makers of high-end baijiu have reportedly been hit hard by Beijing's ongoing frugality campaign, sales of imported liquor continue to plow ahead as more Chinese drinkers knock one back at home. Read More