scarcity
Will New COVID Concerns Hurt CNY Luxury Sales?
Due to new COVID-19 outbreaks in China and their subsequent lockdowns, luxury commerce this Chinese New Year could see some new strategies. Read More
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
Why Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read More
Luxury Hyper-Segmentation: Avoiding The Ubiquity Trap
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Read More
Three Key Trends To Follow In China’s Luxury Watch Market
The global sales director of Swiss watch company Roger Dubuis tells Chinese media what's going on in China's slowing high-end wristwear market. Read More
