scandal
China’s Crackdowns Could Make Luxury Marketing a Lot More Boring in 2022
A rare bright spot for many global brands in 2020, China's luxury market is in a tumultuous place as the fourth quarter of 2021 approaches. Read More
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Read More
10 Minutes With…Classical Music Sensation Yundi
Above all else, classical pianist Li Yundi is a true global phenomenon. Read More
How Has China’s Microblogging Boom Changed Crisis Management?
CIC and Ogilvy Public Relations recently joined forces for the “2012 Crisis Management in the Microblog Era” white paper, an analysis of 50 Chinese brand crises that unfolded online last… Read More
Rattled By Food Safety Scandals, Chinese Go Organic
Along with their incomes, the health consciousness of China's middle class has shown a steady rise in recent years, with this consumer demographic placing a premium on their well-being in… Read More
Online Scandals: Good Or Bad For Luxury Brands In China?
Conspicuous consumption may be very slowly going the way of the dodo among China's more sophisticated luxury consumers, but that hasn't stopped some from flaunting their wealth online in a… Read More-
Luxury Brands Fail Chinese Quality Control Tests: What Fallout Could We See?
This week, some of the world's top luxury brands are undoubtedly in damage control mode in China, following the release of a study that indicates the majority of garment samples… Read More
