sanlitun

Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More

High profile Beijing shopping area Wangfujing has an image problem. WF Central from Hongkong Land hopes to change a place better known for its tourist traps and decades-old department stores. Read More

Trendy and high-end shops in China are using lifestyle buzzword “hygge” in their marketing campaigns to bring consumers closer to coziness. Read More

A Belgian leather handbag brand that typically appeals to older clientele is beginning to tap into a completely different consumer in China. Read More

General manager Max Yu shares what he thinks is the key to making a mall succeed in China's age of online shopping. Read More

New Beijing multi-brand lifestyle boutique Artemis uses events and F&B to feed young shoppers' increasing desire for well-rounded experiences. Read More

The world's largest Mercedes me experience center in the heart of Beijing's trendy Sanlitun shopping district attempts to woo young Chinese elite with multiple restaurants, a cocktail bar, and stylish events. Read More

Sanlitun boasts top brands like Balenciaga and Givenchy, but a recent terrorist threat and violent incidents could harm its image as a shopping hotspot. Read More

In just a few years, a Chinese fashion scene once dominated by logos and mega-brands is now all about individuality—and one site has carefully tracked its progress. Read More

As U.S. suburban staple Hollister expands into China with a focus on 20-something urban professionals, Jing Daily was on the scene of the brand's Beijing opening to get a glimpse of its California-heritage-heavy promotional strategies. Read More