sanlitun
Luxury Brands Face A New Retail Dilemma In China
Facing waning consumer enthusiasm and unpredictable COVID lockdowns, luxury brands are re-examining their China market strategies. Read More
Rimowa Unpacks More Offline Retail In China
Luxury suitcase maker Rimowa has opened a new store in Beijing Sanlitun as part of its retail expansion and store experience strategy in Asia. Read More
Hermès Unveils Scarves at the Rockin’ Pop-up in China
Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More
The High-end Mall Set to Transform Beijing’s Oldest Shopping District
High profile Beijing shopping area Wangfujing has an image problem. WF Central from Hongkong Land hopes to change a place better known for its tourist traps and decades-old department stores. Read More
Why the Danish Art of Hygge will Appeal to Chinese Consumers
Trendy and high-end shops in China are using lifestyle buzzword “hygge” in their marketing campaigns to bring consumers closer to coziness. Read More
What Handbag Bubble? Delvaux Opens New Beijing Flagship
A Belgian leather handbag brand that typically appeals to older clientele is beginning to tap into a completely different consumer in China. Read More
Taikoo Li Aims for ‘Community Lifestyle Center’ Status to Compete with E-Commerce
General manager Max Yu shares what he thinks is the key to making a mall succeed in China's age of online shopping. Read More
Retail ‘Just Needs to be Refreshed’: How Design Store Artemis Reaches China’s Young Trendsetters
New Beijing multi-brand lifestyle boutique Artemis uses events and F&B to feed young shoppers' increasing desire for well-rounded experiences. Read More
Mercedes-Benz Takes Mercedes me Concept to Beijing’s Lifestyle Experience Seekers
The world's largest Mercedes me experience center in the heart of Beijing's trendy Sanlitun shopping district attempts to woo young Chinese elite with multiple restaurants, a cocktail bar, and stylish… Read More
Beijing’s Sanlitun Shopping Area Suffers Major Safety Concerns
Sanlitun boasts top brands like Balenciaga and Givenchy, but a recent terrorist threat and violent incidents could harm its image as a shopping hotspot. Read More
