salvatore ferragamo
FERRAGAMO Renamed And Renewed: First Results Of The Brand Rejuvenation Strategy Have Emerged
The storied Italian label has debuted a new name and logo. The strategy is to reach Gen Z and millennials — spearheaded by rising star Maximilian Davis. Read More
Will New COVID Concerns Hurt CNY Luxury Sales?
Due to new COVID-19 outbreaks in China and their subsequent lockdowns, luxury commerce this Chinese New Year could see some new strategies. Read More
How Niche Luxury Shoes Became Huge In China
Promising new shoe designers have now made their mark in this changing segment. But how can they maximize the Chinese market? Read More
Luxury’s Next Frontier: Live Action Role Playing
Society's appetite for true crime content has snowballed. China’s youth are now taking the next step, live action role playing real life murder games. Read More
How Chinese Label Shushu/Tong Subverts Feminine Stereotypes
Shushu/Tong's latest campaign showcases the brand's understanding of today’s youth, who increasingly prefer niche and avant-garde aesthetics. Read More
Milan Is In The Mood For Fashion
This season’s Jing Daily Fashion Week Score moves to Milan, where we will analyze the brands and designers who best engaged with online Chinese audiences. Read More
How China’s Silver Lining Saved Salvatore Ferragamo
COVID-19 hurt Salvatore Ferragamo’s performance in the first half, but the brand projects an upswing for the second half of the year, especially in China. Read More
Is Western Luxury Ready For China’s C2M Model?
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More
Will Failing in China Lead to Global Failure?
Success or failure in China has become an excellent predictor of a brand's future around the world. We break down the reasons why. Read More
The Italian Agency That Brings Luxury To and From China
The Camera Nazionale della Moda (CNMI) Italiana has been working hard to uphold these cultural values and promote Italian fashion across global markets. Read More
