runway show
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
Vivienne Tam’s WeChat Partnership Delivers New York Fashion Week Front-Row Access
As fashion labels look for new ways to reach Chinese fans, the designer teams up with China's largest mobile messaging app to promote her upcoming show. Read More
Spectacular Hugo Boss Show Grabs Global Fashion Spotlight In Shanghai
Both Chinese and foreign stars turned out for last night's Hugo Boss live-streamed Shanghai runway show, which featured China as the focal point of the label's global marketing strategy. Read More-
Stella McCartney: High-Profile Events Underscore Brand’s China Ambitions
As designer Stella McCartney dramatically expands her brand's China presence, she hopes to attract potential customers' attention with a series of star-studded parties. Read More 
Hugo Boss Goes Global With China-Centered Campaign
For Hugo Boss's second runway show in China, a series of promotional videos with Shanghai as a backdrop emphasizes the brand's growing focus on Asia. Read More
Shanghai Scene: Avant-Garde Boutique ALTER Celebrates Second Anniversary
Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique Alter to celebrate the store's second anniversary. Read More
Hugo Boss Goes High-Tech For 3D “New Dimension Beijing” Fashion Show
Coming a little over a year after Burberry's game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming, on May 18 Hugo Boss is… Read More-
Blanc de Chine Unveils Spring/Summer 2012 Collection
This past weekend, members of the Jing Daily team attended Blanc de Chine's Spring/Summer 2012 runway show, held at the brand's New York flagship on 5th Avenue. Read More -
Shanghai Tang Spring Summer 2011 Runway Webcast (PHOTOS)
Shanghai Tang celebrated their spring summer 2011 Miao culture inspired collection today with a runway show, accompanied by a live broadcast online. Read More
