runway show

Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More

As fashion labels look for new ways to reach Chinese fans, the designer teams up with China's largest mobile messaging app to promote her upcoming show. Read More

Both Chinese and foreign stars turned out for last night's Hugo Boss live-streamed Shanghai runway show, which featured China as the focal point of the label's global marketing strategy. Read More

As designer Stella McCartney dramatically expands her brand's China presence, she hopes to attract potential customers' attention with a series of star-studded parties. Read More

For Hugo Boss's second runway show in China, a series of promotional videos with Shanghai as a backdrop emphasizes the brand's growing focus on Asia. Read More

Overseen by specially made scarecrow mannequins, fashion lovers in Shanghai recently packed into the independent multi-brand boutique Alter to celebrate the store's second anniversary. Read More

Coming a little over a year after Burberry's game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming, on May 18 Hugo Boss is set to launch its 3D "New Dimension Beijing" event. Read More

This past weekend, members of the Jing Daily team attended Blanc de Chine's Spring/Summer 2012 runway show, held at the brand's New York flagship on 5th Avenue. Read More

Shanghai Tang celebrated their spring summer 2011 Miao culture inspired collection today with a runway show, accompanied by a live broadcast online. Read More