rtg brand relevance index
Dior is the Most Relevant Luxury Brand With China’s Gen Z: RTG Consulting
A new report by RTG Consulting shows that luxury brands need to keep abreast of the cultural values of Chinese millennials if they want to stay relevant. Read More
Report: Apple Tops WeChat as Most ‘Relevant’ Brand for China’s Generation Y
A new survey reveals how Gen-Y and Gen-Z have different preferences when it comes to brands—except those like WeChat. Read More
