ROI
How To Woo Big Spenders? LV, Chanel, And Dior Open VIP Salons At SKP Beijing
At Beijing SKP, Chanel, Dior, and Louis Vuitton have opened dedicated salons for their top VIP spenders. What’s the return on investment? Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More
The 3 Problems Ruining Brand-Agency Relationships in China
The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Be Data-Smart: How to Avoid Fake KOLs
Chinese social media platforms are full of fake KOLs, accounts, and comments. How should brands avoid wasting money when engaging with KOLs in China? Read More
Brand Zone and Beyond: Tips for Navigating China’s Search and Social Platforms
At the recent LUISAVIAROMA 3rd Fashion & Technology Summit, Hannes Ben and Sissi Johnson discussed how tools like Brand Zone and "Fan Top Ads" can help luxury brands reach the… Read More
How Can Brands Determine Digital Marketing ROI In China?
As ad budgets increasingly shift online in China, digital marketing agencies must strive to keep up with the latest technology in calculating success rates for clients. Read More
How Can Brands Use China’s Media Landscape To Their Advantage?
Luxury brands are actively seeking to attract and engage Chinese consumers as they continue to venture abroad for education, investment, business opportunities… and shopping. Read More
