roger vivier
Will Roger Vivier’s New Brand Ambassador Boost Brand Awareness In China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Perfect Diary, Roger Vivier, and Louis Vuitton. Read More
On-Screen and Off, Brand Endorsements Speak to China’s Empowered Women
Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More
Roger Viver Appoints Post-00s Star Ouyang Nana as Their Spokesperson in China And More
Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More
Prada, Miu Miu to Start Selling on Chinese Luxury E-tailer Secoo
Starting from June, the Italian luxury conglomerate Prada Group will make two of its key brands – Prada and Miu Miu – available on Secoo. Read More
Secoo Enlists Roger Vivier for WOW Brand Week
Luxury e-commerce platform has partnered with French footwear brand Roger Vivier to offer customers a limited-edition shoe during WOW Brand Week. Read More
Roger Vivier Launches Wes Anderson-esque Flagship Store in Chengdu
French luxury footwear brand Roger Vivier expanded westward in China by launching its second retail store at IFS shopping mall in Chengdu. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement
A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More
Ailing Shoe Brand Sergio Rossi Gets a Second Chance in China
The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China… Read More
China Wants Fewer Burberry and BV Handbags, More Chanel and Hermès
A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other… Read More
