roger vivier

Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More

Starting from June, the Italian luxury conglomerate Prada Group will make two of its key brands – Prada and Miu Miu – available on Secoo. Read More

Luxury e-commerce platform has partnered with French footwear brand Roger Vivier to offer customers a limited-edition shoe during WOW Brand Week. Read More

French luxury footwear brand Roger Vivier expanded westward in China by launching its second retail store at IFS shopping mall in Chengdu. Read More

Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More

A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More

The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More

A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other brands. Read More

China is the only region that showed positive growth, according to a report by Italian brand Tod's, which now has to figure out how to tap its potential. Read More

We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and level of engagement. Read More