roger federer
5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read MoreHow The Top Brands Are Recruiting First-Time Buyers In China
Jing Daily takes a deeper look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers. Read MoreReport: Chinese Tennis Star Li Na Signs Endorsement Deal With Rolex
This will be the third endorsement deal signed by Li in recent months, following her appointment as a member of SpiderTech's Health and Wellness Team and brand ambassador for Haagen-Dazs. Read More