roger dubuis
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
Like A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat
Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More
Luxury Watch Brands Struggle to Feel ‘Exclusive’ Online
Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More
China Leads Global Recovery of the Luxury Watch Market, After Years of Decline
After years of decline, the global luxury watch market is making a comeback and a younger generation of affluent Chinese consumers are largely responsible. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We pick the winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
3 Tips from Roger Dubuis and Pirelli’s Race-Themed E-Commerce Campaign
The 'Race Against Time' WeChat campaign by Roger Dubuis and Pirelli featured an exclusive watch made of Pirelli tires and lasted an auspicious 8,888 minutes. Read More
WeChat Campaign Spotlight: Roger Dubuis Promotes ‘Daring’ Identity with Interactive Promotion
The watchmaker's new interactive campaign on mobile messaging app WeChat features tailored watch recommendations based on users' personalities. Read More
Three Key Trends To Follow In China’s Luxury Watch Market
The global sales director of Swiss watch company Roger Dubuis tells Chinese media what's going on in China's slowing high-end wristwear market. Read More
Luxury Watch Brands Celebrate The Holidays In Shanghai
This holiday season, luxury watchmakers are celebrating in style in Shanghai, Vacheron Constantin with an elaborate exhibition and Roger Dubuis by opening its first store in the Chinese mainland. Read More
