roger dubuis

Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More

Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More

Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More

After years of decline, the global luxury watch market is making a comeback and a younger generation of affluent Chinese consumers are largely responsible. Read More

We pick the winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More

The 'Race Against Time' WeChat campaign by Roger Dubuis and Pirelli featured an exclusive watch made of Pirelli tires and lasted an auspicious 8,888 minutes. Read More

The watchmaker's new interactive campaign on mobile messaging app WeChat features tailored watch recommendations based on users' personalities. Read More

The global sales director of Swiss watch company Roger Dubuis tells Chinese media what's going on in China's slowing high-end wristwear market. Read More

This holiday season, luxury watchmakers are celebrating in style in Shanghai, Vacheron Constantin with an elaborate exhibition and Roger Dubuis by opening its first store in the Chinese mainland. Read More