rimowa
Should Luxury Tap Into China’s Booming Pet Economy?
From collaborations with celebrity pets to pet lifestyle products, luxury’s pet potential is huge in China — and certainly goes beyond pet accessories. Read More
Will LVMH De-Americanize Tiffany?
Now that LVMH has taken full control of Tiffany & Co., what should the luxury industry expect to see next from the American jeweler? Read More
Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home
Seeing Chinese consumers shopping locally, Canada Goose plans to double its retail footprint by opening four new stores in the country by March 2021. Read More
MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Read More
The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
All high-priced products get called "luxury" today, but prices don't define which brands get considered luxury brands — only extreme value can do that. Read More
Why FOMO is Shaping the Luxury Market Now More Than Ever
FOMO isn't just a funny acronym; it's the most common consumer trait in Gen Zers — one that luxury businesses must harness to stay relevant. Read More
The It Bag Goes Unisex in China
Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
How Would LVMH Redefine Tiffany?
What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More
Rimowa Taps Chinese Pianist Yuja Wang for Latest Campaign
Rimowa created three shorts films to celebrate the company’s 120th anniversary, featuring LeBron James, Kim Jones, and Chinese concert pianist Yuja Wang. Read More
How Rimowa Boosts Tmall E-Commerce Sales with New China Brand Ambassador
Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More
