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Rapper’s Deluxe: Why Hip Hop and Luxury Are Suddenly Such a Good Mix
Rappers have been singing and wearing luxury fashion and jewelry brands for decades. Now it’s time for them to represent some of those. Read More
Has China Had Enough Of Celebrity Beauty?
Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More
Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
Sotheby’s Taps Chinese Couturier Guo Pei to Curate
Famous in the West for her collaboration with MAC Cosmetics and for designing Rihanna’s 2015 Met Gala gown, Guo Pei is a household name in China. Read More
Will Rihanna’s Fenty Beauty Take Off in China?
Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. Read More
Chinese Whispers: YSL Beauty Ramps up Brick-and-Mortar Efforts in China, and More
The YSL beauty store in Guangzhou is a prime example of how high-end beauty technology can empower brands to interact with today's digital-savvy shoppers. Read More
Will LVMH Launch a Chinese Fashion Brand like Rihanna’s Fenty?
A theoretical digital luxury brand from China that employs a Chinese millennial influencer to direct it could be the next brand-building venture for LVMH. Read More
Beyond the Middle Kingdom: China’s Homegrown Luxury Brands are Heading West
Chinese shopping habits are changing, with more consumers buying homegrown luxury brands. And those same brands are looking to raise their profiles abroad. Read More
All Atwitter in China: Kim Kardashian Joins Social Media Beauty Site ‘Little Red Book’
Kim Kardashian West entered the fray of powerful Chinese influencers to open an official account on China’s social beauty platform Little Red Book. Read More
Chinese Designer Guo Pei Invited to Host Haute Couture Show in Paris
The internationally renowned Chinese fashion designer Guo Pei has been invited to show at the Paris Haute Couture Fashion Week in July for the fourth time. Read More
