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How Big Is the ‘Billie Eilish Aesthetic’ with China’s Gen Zers?
“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read MoreHow Transparent Should Brands Be During Lockdown?
As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read MoreThe Store that Cracked the Code to Attracting Independent Chinese Travelers
Jing Daily explores how Ekseption, a popular multi-brand fashion store located in Madrid, is successfully cultivating a growing Chinese customer base. Read MoreNowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read MoreBrooding In Beijing: INK Injects Monochrome Into City’s Fashion Scene
Hong Kong multi-brand retailer INK has recently expanded into Beijing, opening a new location in the city’s Dongcheng District. Read MorePhoto Op: JOYCE Spring/Summer 2013 Private Preview
Warming up for Spring/Summer 2013, expanding Hong Kong fashion mini-empire JOYCE recently held its bi-annual exclusive private preview of the upcoming season for the city's fashion elite. Read More“The Book of Love” At JOYCE: A Pop-Up With A Cause
Fresh off the grand opening of its second Beijing location, and just in time for the upcoming holiday season, Hong Kong retailer JOYCE recently launched new charity-focused programs combining cutting-edge fashion with philanthropy. Read MoreFashion Off The Beaten Path: Shanghai Indie Boutique “B.Y.”
Offering hand-picked collections and designers not readily available in China, multi-brand boutiques cater to a niche shopper with a more discriminating and knowledgeable understanding of the global fashion scene, rather than the logo-saturated mass-market consumer. Read More