Richemont Group
Can Cartier Boost Cultural Credibility In China With This Branding Campaign?
The latest chapter of the L'Odyssée de Cartier film series focuses on exploring the jeweler's century-long cultural connections with China. Read MoreWatchmaker Panerai Makes A Digital Leap In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read MoreMob Violence, Demonstrations Shut Down Luxury Sector in Hong Kong
For leading luxury groups, the ongoing political unrest in Hong Kong means an uncertain prognosis and concerning position. Read MoreRichemont Teams With Alibaba to Fight Counterfeits
Conglomerate Richemont, whose portfolio includes brands like Chloé, Cartier, and Montblanc, is joining Alibaba’s Anti-Counterfeiting Alliance. Read MoreDufry Opens Cartier and Montblanc Boutiques at Shanghai Hongqiao Airport
Dufry has opened Cartier and Montblanc luxury boutiques at Shanghai Hongqiao International Airport’s Terminal 2 departures hall. Read MoreIn Dizzying Reversal, China Firm in Talks with Richemont to Shed Jeweler Buccellati
Swiss luxury company Compagnie Financière Richemont SA is reportedly in talks with Chinese firm Gansu Gangtai to acquire Italian jeweler Buccellati. Read MoreLike A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat
Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More