retailtainment
Size Doesn’t Matter: The Allure of Beauty Samples in China
The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Read More
The Return Of Luxury Brick-And-Mortar: 4 Reasons To Go Back
When the world reopens, luxury brick-and-mortar will rebound swiftly, but returning consumers will expect to find something completely different. Read More
What Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read More
Yves Saint Laurent Beauté Pops up at LAX, Targeting Chinese Tourists
The ‘Dare to Stage in L.A.’ event highlighted the latest YSL beauty trends and featured a lipstick DJ station, with Chinese travelers a major target. Read More
The 5 Major Digital Trends in China’s High-end Retail
Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
Trending in China: These Videos of Brand Ambassadors Reading Books Are Hugely Popular in China
Today in China, people are buzzing about videos of brand ambassadors reading books and "husband resting rooms" in a high-end mall in Shanghai. Read More
Report: Luxury Brands Continue to Rein In China Expansion as Malls Shift to ‘Retailtainment’
CBRE's 2017 Asia Pacific Real Estate Market Outlook highlights retailtainment and other trends in a shopping landscape dominated by e-commerce. Read More
