retailtainment
4 Trends Shaping the Future of Shopping Malls in China
While it feels as if online shopping platforms are replacing them, shopping malls still play a crucial part in the luxury industry. Read MoreSize Doesn’t Matter: The Allure of Beauty Samples in China
The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Read MoreThe Return Of Luxury Brick-And-Mortar: 4 Reasons To Go Back
When the world reopens, luxury brick-and-mortar will rebound swiftly, but returning consumers will expect to find something completely different. Read MoreWhat Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read MoreYves Saint Laurent Beauté Pops up at LAX, Targeting Chinese Tourists
The ‘Dare to Stage in L.A.’ event highlighted the latest YSL beauty trends and featured a lipstick DJ station, with Chinese travelers a major target. Read MoreThe 5 Major Digital Trends in China’s High-end Retail
Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read MoreTrending in China: These Videos of Brand Ambassadors Reading Books Are Hugely Popular in China
Today in China, people are buzzing about videos of brand ambassadors reading books and "husband resting rooms" in a high-end mall in Shanghai. Read MoreReport: Luxury Brands Continue to Rein In China Expansion as Malls Shift to ‘Retailtainment’
CBRE's 2017 Asia Pacific Real Estate Market Outlook highlights retailtainment and other trends in a shopping landscape dominated by e-commerce. Read More